Hi there.
I’m Matthew.
about.
I’m a strategic marketing leader specializing in building growth foundations for startups and emerging companies. With over 10 years of experience, I’ve partnered with organizations from five-person startups to established firms, crafting strategies and go-to-market plans for products ranging from plant-based proteins to AI-powered SaaS platforms.
My strong suit: Helping teams establish a compelling vision, commit to a sustainable growth strategy, and execute growth strategies that drive results in dynamic environments.
I thrive on transforming chaos into order and rallying teams behind compelling visions.
On education:
I have an undergrad degree in Environmental Science and Media Studies (Virginia Commonwealth University, 2007 – 2011.)
On industry experience:
Digital Agencies | E-Commerce | SaaS | Tech Startups | Digital Marketing | Emerging Growth | Brand Development
work.
Head of Marketing.
Marketing Director.
Management Consultant.
Product Marketer.
Content Lead.
Digital Strategy Consultant.
I’ve held a range of roles, led different functional teams, and worked across a number of brand & marketing disciplines, but in every one of these opportunities, I find myself solving the same core problem: what does it take to scale a brand effectively?
In every iteration of this problem, I come back to the same process, which always centers around truly knowing your customer.
THE QUESTION
how do we grow this brand?
THE APPROACH
UNDERSTAND
Gain a comprehensive understanding of your brand’s unique value and the market dynamics.
What it looks like:
• Brand audit
• Market research
• Competitive analysis
STRATEGIZE
Develop a strategic roadmap outlining clear objectives and the strategies to achieve growth.
What it looks like:
• Goal setting and KPIs
• Growth strategy development
DEVELOP
Set up essential marketing infrastructure, including technology systems and processes.
What it looks like:
• Marketing tech stack setup
• Process development
EXECUTE
Launch targeted marketing initiatives that engage your audience and drive results.
What it looks like:
• Campaign development
• Content creation and distribution
EVOLVE
Monitor performance metrics to optimize strategies and expand successful initiatives.
What it looks like:
• Data analysis and reporting
• Scaling successful tactics
brands i’ve worked with.
